Commercial Radio Recap

1. Name 3 purposes of Commercial Radio

3 Golden rules:
*Inform *Persuade *Sell

1. Three purposes of commercial radio:
Syndication, Income - advertising, Selling newscasts, events and competition.

2. List 3 styles of Commercial Radio:
 Shock,  Humour, Repetition, Intertextuality,

3. List 3 pursuasive devices used in commercial radio
Characters and Voices, Narrative, Music and Sound. Music and Sound are different.
Music - Instrumental background
Sound - Diegetic, Non-Diegetic

4. List at least 2 regulators - specify what they can do and why (terms?)
ASA
Ofcom - remove and change

Codes
Use of children
watershed
Competitors
Fairplay