Wednesday, 28 November 2018

Haille Elson
Film Studies
Marina

In this assignment I will be discussing two different directors,  Ang Lee and Tim Burton. Also I will be explaining queer and auteur theory and detailing the codes and conventions used in each type of theory to make them different from one another. I'll also be discussing genres and the ,meaning behind Queer and Auteur theory.

One of the directors that I have chosen to cover is Ang Lee who is considered a queer film maker. The first film that I will be discussing is The Wedding Banquet. Ang Lee is considered a queer theory director because he is known for his works which theorises queerness. An example of this is Brokeback mountain which demonstrates forbidden love between two male cowboys in the 1960's which is a part of the New Queer Cinema movement in the early 1990s. The techniques that Ang Lee uses is subtle colours, minimal effects and classic music. The purpose of this is to make his movies appear to be real life from a third person point of view. Rather than a very highly edited film. Ang Lee is consistent in his use of gay characters in his films like Taking Woodstock.

In The Wedding Banquet Wai-Tung and his boyfriend live together as a gay couple in New York but since Wai-Tung hasn't been open with his sexuality to his Taiwanese parents he decides have a traditional Chinese wedding to get his fiancee Wei-Wei a green card. Realistically though he doesn't want to do this because he is in love with Simon. It seems that he tends to use the same techniques through his different movies to create the same result. This means that he is consistent with his films to create one effect. In comparison to his film Brokeback mountain it seems that he has a consistent theme of his characters living a heterosexual lifestyle although inside the closet they are really homosexual. Another theme that also occurs is the fact that this homosexual lifestyle does not fit societal norms which means that these characters are stuck in the closet of not being able to express their true feelings.

Queer theory is one of the newer theories due to the fact that homosexuality has not always been accepted in society and therefore by incorporating this theory in his films it means that these films have a deeper meaning to them beyond the everyday films that may reflect societal norms. For instance. his other film, Brokeback mountain his main characters are in love with each other and it can be seen that the love is true however it makes the audience connect with the characters more because inside there is a deep empathy for the characters since they are unable to truly express themselves. Both of the characters have wives and children which reflects a traditional family of a mother, father and children however they don't want this. One might say that they are just accepting this everyday simple lifestyle because they are scared to pursue their love in the eyes of the public.

The second director that I have chosen to cover is Tim Burton. He is an Auteur film maker. The film that I will be discussing is Charlie and the Chocolate factory. This is one of Tim Burton's greatest films. Tim Burton is an auteur because he uses the same elements across his different films. For instance when the children are introduced to the chocolate factory a spectrum of vivid colours burst into view. This use of symbolism portrays a happy moment. This means that the audience will be able to sense that something good is going to happen which makes him a successful auteur. The genre of the film is mostly fairy tale and humour. Tim Burton is an auteur because in most of his films he incorporates humour and some fantasy fiction. I think that it engages an audience more because the surrealist element of his films makes them seem magical.

Auteur theory is all about the director being the main creative force in a film. This involves the use of bright colours for happy moments or dull colours for sad moments but overall creating a very strong message that the audience can pick up on.

Monday, 12 November 2018

                    


Haille Elson
Media Studies                                        
Harry

Understanding the purpose of music videos


In this report I will be explaining where people watch and consume music videos today and how this has changed over the past years, how music videos have increased the income for the record company. I will also be explaining how music videos are used to promote a particular song, the artists album.

MTV was one of the first original TV channels to air music videos. It was launched on the 1st of August 1981 and was guided by television personalities called ‘video jockeys’. Originally MTV’s target audience was young adults but now it is mostly teenagers. Particularly secondary school and college students. However, even though MTV is still a relevant source for music videos, Youtube has now become the most popular source for audiences to view music videos. This is because they can enjoy music videos from the convenience of their smartphones.

Also, it was possible for music videos to be consumed via DVDs this enabled companies to make money because they were selling the videos for a certain price and people used to purchase them. However it seems as though people are unlikely to pay for these videos as the alternative methods for viewing music videos such as MTV and Youtube are more popular. In addition music videos can be downloaded on the internet via illegal websites. This has also become a popular source for music videos. Statistics show that 78% of people download music illegally.

 It seems as though the era of using MTV to watch music videos has died down because on YouTube the user is able to choose which music video they would like to watch in comparison to MTV where they can only see a certain playlist that is picked by the host.
Music videos are a creative way for artists to express themselves through the form of visuals. The artists can use this as a form of communication between them and the fan base to generate visceral pleasure and maybe even subliminal messages. Music videos can also be used as a purposeful marketing and promotional tool to attract new fans that might be drawn to the visuals as well as the music. This generates more revenue for the artist and the label.

Music Videos have increased the profits for the record companies because the music videos can entice new people to buy the songs if they really like

Music videos can be used to promote an album. This is useful because when people view the video they might be more interested in the album than if there was a visual accompaniment to go with the music. An example of this is Nicki Minaj's Pinkprint movie. Her music video is 16 minutes long and features three of her songs in one video. The songs included are 'The crying game', 'I lied' and 'Grand Piano'. The genre of her Album seems to be Romance because it features love and heartbreak. 
Image result for pinkprint movie
Also, music videos can be used to promote a synergy with other media sectors, like film. An example of this is the song Let it Go by Idina Menzel. This song gained fame by being associated with the Disney film, Frozen.
Image result for let it go frozen
Bibliography:
https://en.wikipedia.org/wiki/MTV
https://www.news.com.au/technology/internet-pirates-say-theyd-pay-for-legal-downloads/news-story/703dbe22813d1e0b18e8afccfb467039
https://forums.digitalspy.com/discussion/1978885/what-is-the-purpose-of-the-music-video

Friday, 9 November 2018


Commercial Radio Recap

1. Name 3 purposes of Commercial Radio

3 Golden rules:
*Inform *Persuade *Sell

1. Three purposes of commercial radio:
Syndication, Income - advertising, Selling newscasts, events and competition.

2. List 3 styles of Commercial Radio:
 Shock,  Humour, Repetition, Intertextuality,

3. List 3 pursuasive devices used in commercial radio
Characters and Voices, Narrative, Music and Sound. Music and Sound are different.
Music - Instrumental background
Sound - Diegetic, Non-Diegetic

4. List at least 2 regulators - specify what they can do and why (terms?)
ASA
Ofcom - remove and change

Codes
Use of children
watershed
Competitors
Fairplay