Haille Elson

Media Studies

Harry

What I have learnt so far

The first thing I learnt was genre. Many different media products are classified by genre which is the french word for type. The purpose of this is so that audiences can view the media products that they are interested in.

Another thing I have learnt is iconography. Iconography is the use of connotations that you associate with a genre. For instance one might associate ‘black, death and weapon’ with a horror movie. These key elements help the audience to identify what move they’re watching.

Interextuality is the use of referencing in media products. For example, TV programmes like Family Guy and The Simpson’s are know for their continuous use of intertextuality. For example in the Simpsons there was an episode where they referenced Planet Of the Apes. The purpose of intertextuality is to achieve audience gratification. It also makes the text more relatable because they can associate it with their favourite texts.

Haille Elson

Commercial Radio

Fay

3 Purposes of commercial radio, using examples (500w)

Throughout this essay, I will be exploring the purposes of commercial radio such as advertising, special events and syndication. These are all important methods that radio stations use to generate revenue and attract new listeners to their radio station. I will also be using the example of Capital Xtra’s special event.

One of the main purposes of commercial radio is to attract advertisers. This is because the majority of a commercial radio’s budget is derived from advertisers that pay for a spot on the radio. This means that commercial radio stations consistently needs a large number of listeners. The importance of this is that they will be able to show potential advertisers that investing in them is beneficial because it will reach a certain number of listeners.

Another purpose of commercial radio is special events. It is common for commercial radio stations to hold events. This has the multipurpose of attracting new listeners while generating revenue through tickets and merchandising. An example is Capital Xtra’s Homegrown Live. This event seems to be targeted at young people from the ages of 16-23 due to the current artists that will be performing. As Capital Xtra have created this event which is aimed at their primary listeners, this event is likely to be successful because their audience will buy tickets.

Additionally, Syndication is another purpose of commercial radio. Radio stations are always in need of big on-air personalities. This is due to the fact that they are guaranteed to draw in new listeners; especially if they feel like they can connect with that person. Also, radio stations can sell the rights to air one of their shows in exchange for a lot of money. Of course other radio stations will be keen to fill their airtime with popular shows because this will improve their ratings. This results in radio stations bidding against each other for this privilege.


Bibliography:

• Heather McDonald. (02.07.18). Commercial vs Non-commercial Radio.Available: https://www.thebalancecareers.com/commercial-radio-versus-non-commercial-radio-2460809. Last accessed 5th October 2018.
• Robert Morello. (30.06.18). How do radio stations make a profit?.Available: https://smallbusiness.chron.com/radio-stations-make-profit-57480.html. Last accessed 4th October 2018.
• (02.08.18). Capital Xtra Homegrown live: Everything you need to know. Available: https://www.capitalxtra.com/homegrownlive/. Last accessed 5th October 2018.

Film Homework 

Auteur theory and Charlie and the Chocolate Factory

Auteur Theory is the theory that an artist, e.g. film director is the fundamental creative force when making a film. This makes the director equivalent to an author of a novel or a play. In Auteur theory the director is in charge of budget and production of the film.

It is clear that Tim Burton follows Auteur Theory especially in his two films; Edward Scissor Hands and Charlie and the Chocolate Factory. In Charlie and the Chocolate Factory, the Bucket house is dull and somber but it is juxtaposed by the vivid and kaleidoscopic Chocolate Factory. Similarly with Edward Scissor Hands a large mansion is presented with dim-lit lighting to portray a somber mise-en-scene. Nevertheless when he enters the village it’s vivid and kaleidoscopic. This therefore proves that the director has control over most of the production as he is able to during his key ideas into his films.

Tim Burton is n auteur because there is a sub conscious recognition of his works. As aforementioned, many of his films begin with a dull mise-en-scene and then the plot evolves with characters escaping into a cheerful mise-en-scene which appears to be a constant theme in most Tim Burton films.